The Counseling Center

The Counseling Center

New branding for our church's counseling ministry. This will be the umbrella ministry for several of our other ministries. Ad designed for a full-color glossy magazine.

Compare to our old branding.

See this photo on Flickr »

  • taken on 2008-08-04 16:17:58
  • posted on 4 Aug 2008

PhotoTalk

5 Aug 2008 » 1. samisthesound:

Is this a full bleed print ad? If no, maybe you need to adjust the right hand column, its too in-between barely aligning with the edges of the blue square.

Typeface, perfect.

Butterfly/moth looks a bit creepy. Maybe counseling should feel more inviting; smoother angles, rounder shapes...etc

Just a thought. Looks beautiful.

5 Aug 2008 » 2. Jesse Gardner:

samisthesound: Yeah, it is. I probably should have put a slight border round it. You can get a better idea the proportions right over here.

You thought the butterfly was creepy? I thought the rounded edges on the wings gave it a real soft feel to it. Previously we were using a really stereotypical butterfly image, so I thought this helped it look a bit different.

Anyhow, thanks so much for the feedback!

9 Aug 2008 » 3. jsw4net:

Jesse,

Beautiful. Why don't the words Christ or God appear in the graphic portion of the ad?

The semiotic samisthesound is probably picking up on is probably something like this:

www.flickr.com/photos/tvnewsphoto/2684165495/
www.flickr.com/photos/lovehaze/2745819330/

-JW

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