OVC Counseling Brochure, Full-spread

OVC Counseling Brochure, Full-spread

Draft for our church's new counseling brochure. It is a tri-fold, double-sided brochure.

Do you all think I've gone overkill on the butterflies? I was trying to keep it as light and hopeful as possible (hence the light Helvetica type for the body text). I used the corroded text on the front to communicate decay and despair (in place of the worm). I think it communicates questions and hopelessness... I've tried to make the inside much brighter and full of hope; get them to pick up the brochure and then remind them inside that there is hope. I put the church (for place recognition) and then a picture of the pastor to help establish the initial relationship and make people much more comfortable when calling up.

Also, keep in mind, it's pretty hard to read that light Helvetica text when it's rendered as a .jpg, but it will be crisp and sharp when it goes to print.

See this photo on Flickr »

  • taken on 2007-08-21 17:25:19
  • posted on 21 Aug 2007

PhotoTalk

22 Aug 2007 » 1. paulie "baby face" carlson {Special Relations}:

Dude, i love it.

There's a lot of info, but I think you did a great job handling it... this is inspires me to make a new brochure for our counseling center.

Good job!

22 Aug 2007 » 2. bjl050402:

I love the butterflies, and the use of color with the ribbon at the bottom. The treatment on the pastor's picture rocks. The layout is nice. Really clear, concise, clean.

I'm not 100% sold on the front cover... I don't like the butterfly/question mark. I get where you're going with the distressed text. I'm just not sure it's conveying the message as powerfully as you could.

Maybe an image of the butterfly in the act of emerging from the cocoon? I don't know.

Even if you leave it as it is (ok, take out the question mark :)), it's great.

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